Chapter 16: Love Thy Mother? Discrepant Constructions of Motherhood in the “Outsmart Mother Nature with Tampax” Campaign

by Dacia Charlesworth

The Tampax ads that feature “Mother Nature” physically chasing women in order to give them their “monthly gift” reinforce the stigma of the reproductive function of women’s bodies.

Tampax Mother Nature Campaign
Image courtesy of Tampax

Links

Tampax Mother Nature Campaign
Tampax Mother Nature Campaign on Facebook

Videos